elizabeth iorio official polo site Iorio Polo The thundering hooves echoing across a vast expanse of emerald green, the click of a mallet the flight of the ball as eight beautifully appointed thoroughbreds carry athletic riders by at a gallop. The sport of kings enjoys increased interest and popularity throughout the world. You are introduced to world-class athletes, magnificent horses and the hearts and souls of those select few who participate as either players or spectators. You are introduced to a target market you only dreamed of, and a vehicle that can carry you through those private gates. As the focus centers on the high-goal action at the International Polo Club in Wellington, Florida, we are introduced to the creation of the North American Polo League and the development of regular television coverage of a sport once offered to a select few invited from behind privacy hedges and tall, wrought iron gates. Sponsors looking for brand identification, an association with a sport nearly two thousand years old know, the demographics of the polo market, and takes to heart the old adage that it is better to "reach the people who count rather than count the people you reach".